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Industry Summary Articles

Friday, January 12, 2018

EnterWorks Uses Dassault Systèmes’ 3DEXPERIENCE Platform to Extend Master Data and Product Information Management for 3D Virtual Reality in Retail Stores

EnterWorks is driving new retail experiences with the help of Dassault Systèmes’ 3D merchandising solutions for brick and mortar stores that have suffered in competing with their digital counterparts. While many retailers have struggled to design and execute effective omnichannel strategies, EnterWorks and Dassault Systèmes have started to roll out their shared vision across U.S. and European markets.

Named Storeytelling, the innovative solution recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming, and ultimately enabling a mobile, augmented shopping reality for in-store.

“By combining technologies for localized assortments and planograms, visual store shelves with ecommerce searchandizing, and a customer’s shopping list with a mobile reality, we are launching the next, practical wave of physical and digital convergence,” said EnterWorks CEO Rick Chavie. “As resources have been diverted to digital marketing and ecommerce, merchants have lacked the technologies that enable them to effectively tell their brand and product stories. Our concept offers tools to the merchant so they can successfully bring their product line-up to life and drive customers from online to in-store.”

Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations and is a world leader in 3D design software, 3D Digital Mock Up, and Product Lifecycle Management (PLM) solutions. The company offers its advanced technologies across industries, taking collaboration and visualization to a new level.

“The retail industry is embracing the potential of 3D reality today, whether it is in designing products, stores, or the consumer experience itself,” said Philippe Loeb, Vice President of Consumer Packaged Goods & Retail for Dassault Systèmes. “We are pleased to team with EnterWorks in helping merchants deal with the fast pace of change in consumer expectations. Merchants are eager for technology that helps them converge digital with physical in products and stores.”

According to Chavie, the great opportunity today is for retailers and brands to: 

  • Create great customer moments by converging a store’s physical assets with online and mobile to generate a new shopping reality;
  • Empower the next generation of visual merchants through the seamless integration of 3D and Virtual Reality technologies;
  • Leverage current technologies in end-to-end support for 3D visualization and technology such as category management, space management, and master data management for products, customers, and physical/digital assets, mobile, and ecommerce; and
  • Provide Augmented Reality for a retailer’s mobile application that provides a new wayfinding approach for customers who have yet to memorize all product locations!

Save the date and time for EnterWorks’ Big Idea Session, “Storeytelling: A new virtual & augmented shopping reality @Scale,” at the National Retail Federation’s Big Show featuring EnterWorks and Dassault Systemes.

Sunday, January 14, 2018 
1:00 p.m. – 1:30 p.m. 
Expo Hall, Room 1, Level 1 
Jacob K. Javits Convention Center 
NYC, NY

To view the original press release, please click here.

Search for Dassault Systèmes on CIMdata.com

Search for EnterWorks on CIMdata.com

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