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Industry Summary Articles

Tuesday, January 30, 2018

China’s Modern Lily Brand Chooses Centric PLM

Lily Brand has selected Centric Software to provide its Product Lifecycle Management (PLM) solution.

“There were a few key reasons we wanted a PLM system,” explains Mr. Liu, CIO at Lily Brand. “First, we needed to set up a well-coordinated management platform for our business colleagues that could cover planning, design and R & D. With the implementation of projects, we wanted to transform our R & D process.  Second, we wanted the process of R & D to become more visible and controllable. We wanted to manage the whole workflow to minimize risks. Finally, it is important for us to retain and pass on our core ideas by establishing a basic library. We believed that PLM platform would help keep the identical standard throughout the business scope and boost our internal and external coordination efficiency.”

After an in-depth consideration of several PLM solution providers, Lily Brand selected Centric Software.

As Mr. Liu says, “The Centric team are very professional and understand the fast-changing fashion industry. Most importantly, they know Lily Brand’s business requirements and pain points deeply. Centric PLM is a dedicated fashion PLM solution rather than a universal PLM, and we are confident it will help to ensure success for us.”

Lily Brand will begin implementing Centric 8 PLM in 2018 and expects to see significant benefits across a variety of areas.

“Centric PLM is not just a normal IT program – choosing Centric is a crucial part of our digitalization strategy that will optimize merchandise management and product design,” continues Mr. Liu. “We need a real digital transformation, not directly moving the current workflow from offline to online systems, but optimizing our business processes and organizational structure to achieve internal and external coordination and efficiency.”

“We’ll be able to do this with the support of the Centric team’s profound business knowledge, and we’re looking forward to conducting a long-term cooperative business relationship with Centric Software,” concludes Mr. Liu. “We anticipate that Centric will help address our business targets with a successful PLM implementation, and furthermore, we want to set a good example for the fashion industry with a win-win situation for both the fashion business and the PLM provider.”

“We would like to welcome Lily Brand as our latest customer in China,” says Chris Groves, President and CEO of Centric Software. “Lily Brand is a fast-growing and exciting brand producing clothing in the competitive young women’s fashion sector, and we are proud to be part of their future plans. We look forward to working with the team from Lily Brand as they begin implementing Centric PLM and seeing a positive impact on data access and efficiency.”

To view the original press release, please click here.

Search for Centric PLM on CIMdata.com

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