Centric Software announces that Justin Alexander, the award-winning designer and maker of wedding dresses and accessories, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution.
Justin Warshaw, President at Justin Alexander, explains that putting a PLM foundation into place became a priority in recent years as the company needs to keep creativity in the forefront while also leveraging manufacturing knowledge following their transformation from strict manufacturer to a full-fledged brand.
“We have become more of a design house than a bridal manufacturer, with a large team of designers,” says Warshaw. “We need a tool to avoid design duplication and communicate efficiently as sketches are being produced. Consolidating this data manually is very laborious. As a technology-focused company that works almost completely digitally in other departments, we’re ready to move our design and product processes online to improve efficiency.”
“One challenge is that our designers and license partners are in different locations around the world,” Warshaw continues. “Organizing all the data, tech packs and communications in one place has become too difficult. We know that using a PLM will help us take the next step in communication and ensure the designers’ wishes are followed throughout the process.”
The company researched several PLM solutions, and eventually reached out to Centric Software for a demo. As Warshaw says, Centric’s PLM solution had the features and support they were looking for.
“We talked to a few other companies, but from the beginning we felt Centric was a perfect fit for us,” says Warshaw. “The technology is new, fresh and up to date. The Centric interface is similar to Excel, which will make it an easy transition for our team. You can put equations in, build out pricing and use matrix functionality that allows you to merchandise the collection. We deal with many different countries and currencies and Centric SMB has the flexibility to handle it all. There are so many different possible configurations and the user experience is outstanding.”
Justin Alexander will use Centric SMB, Centric’s cloud-based SaaS PLM solution for small and medium sized brands.
“Centric SMB PLM will also help us to interact more efficiently with our private label and wholesale customers,” concludes Warshaw. “We’ll be able to keep them in the loop as first sketches and prototypes are created, enabling them to give feedback at every stage of design and development. Ultimately Centric SMB will create a hub for development that will allow us to communicate and collaborate effectively across the world.”
“We are very excited to welcome our first partner in bridal wear, Justin Alexander, to the Centric family,” says Chris Groves, President and CEO of Centric Software. “Justin Alexander will be using Centric’s innovative cloud-based PLM for small to medium enterprises, Centric SMB. We are happy to be part of the continuing success of Justin Alexander.”
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