The upcoming webinar will introduce a practical framework for aligning leadership and prioritizing business goals.
ANN ARBOR, Michigan, USA, 13 August 2026—CIMdata, Inc., the leading global research, consulting, and education firm specializing in Product Lifecycle Management (PLM) and the digital transformation it enables, announces a free live educational webinar, "How to Build and Execute an Effective PLM Strategy," scheduled for Thursday, September 10th at 11:00 a.m. (EDT).
A successful PLM strategy depends on clear alignment among IT, Engineering, and executive leadership around shared business goals. Too often, initiatives stall due to misaligned priorities, overly complex roadmaps, or difficulty demonstrating bottom-line value.
This session will offer attendees a practical approach to building and executing a business-led PLM strategy. We will introduce a framework to help you navigate internal alignment, establish a realistic roadmap, and focus your efforts on clear business outcomes. We will also cover the essential roles that governance, program management, and organizational change play in keeping your implementation on track.
- Defining a PLM Strategy: Understand what a true PLM strategy entails and why it’s a critical enabler of business transformation.
- Allowing Business Priorities to Drive Technology: Understand that business strategy should guide PLM decisions, not technology alone.
- Using a Framework that Addresses “Why, What, and How": Apply a straightforward, step-by-step model to build your PLM strategy by answering the key questions of Why, What, and How.
- Recognizing the Execution Fundamentals: Understand the governance, program management, and organizational change practices required to successfully execute a PLM strategy.
- Measuring and Proving Business Value: Identify the key business outcomes and performance metrics that demonstrate the value of a PLM strategy.
According to Laurent Finck, CIMdata’s VP for EMEA, "Buying a PLM system is often seen as a technology decision. In reality, buying a PLM system should be the consequence of a PLM strategy, not the starting point. A PLM strategy is a business decision. Technology alone does not create competitive advantage; it only digitizes the way a company already works. Competitive advantage comes from defining the business capabilities needed to execute the company’s strategy, aligning people, processes, information, and technology behind a common vision, and delivering measurable business value."
To learn more, visit https://www.cimdata.com/en/education/educational-webinars/webinar-how-to-build-and-execute-an-effective-plm-strategy. To register for the webinar, go to https://register.gotowebinar.com/register/5255060201470760534.
