Paper asks the consumer packaged goods industry to question if their current brand management processes and tools support today’s complexity.
ANN ARBOR, Michigan, 18 March 2015—CIMdata, Inc., the leading global PLM strategic management consulting and research firm announces the publication of a new whitepaper paper that discusses why companies in the consumer packaged goods (CPG) and similar industries, such as food and beverage need an end-to-end and fully connected approach to delivering their brands.
“Delivering the Brand…and the Business” details the reasons why brand managers in the CPG and other similar industries can no longer afford to take a piecemeal approach to brand management. It also considers the business challenges that demand an end-to-end view, support, and optimization of key brand management activities; how a comprehensive product lifecycle management (PLM) strategy supports these key activities; and how Siemens PLM Software is delivering solutions that support these strategies and enable a platform for innovation.
No company can afford not to investigate and implement an appropriate PLM strategy and its associated enabling solutions. The need to make the complex, simple and the disconnected, connected is clear. For many companies there is a clear call to action: they can’t continue to apply old ways of working and expect to still be competitive. Those that do not actively change the way they manage and protect their brands will be left behind.
“Delivering the Brand…and the Business” is freely available for download from CIMdata’s website at http://www.cimdata.com/en/resources/complimentary-reports-research/white-papers.
