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Thursday, April 21, 2016

CIMdata to Host Free Webinar on the Technology Impact on Ideation & Idea Management

Free educational webinar focused on the importance of innovating better and more efficiently, will take place on May 12, 2016.

ANN ARBOR, Michigan, 21 April 2016—CIMdata, Inc., the leading global PLM strategic management consulting and research firm, announces an upcoming free educational webinar, “The Technology Impact on Ideation and Idea Management.” The webinar will take place on May 12 at 11:00 a.m. (EDT) and will share examples of modern ideation and idea management approaches.

The webinar will be an hour long and those attending will: gain an understanding about proven best practices and lessons learned that lead to better ideas, be able to identify the desirable characteristics of software platforms that support ideation and idea management, and will have a better understanding of the cultural and skill implications of modern digital approaches to ideation and idea management.

According to the webinar host, Dr. Suna Polat, CIMdata’s Director for Collaborative Innovation & Social Product Development Consulting, “Ideation and idea management are foundational capabilities for organizations wanting to innovate better and more systemically. Web and mobile technologies are expanding ways by which ideation can be supported. Enterprises now have the ability to easily engage their customers, partners, and employees in the creation of ideas. While, they need to rethink their ‘idea management’ system and decision processes considering this increased input, there is evidence that the new approaches are creating competitive advantages and are worth trying.”

Dr. Polat has 25+ years of experience in technology development, product development, innovation management, implementation of strategic innovation capabilities—including modeling and simulation (M&S), open innovation, knowledge management—social technologies and social product development, and driving change and adoption. This wide range of expertise was gained through her career at Procter & Gamble and more recently through her experience at CIMdata, which she joined in June 2014.

The webinar will be useful for innovation managers, product and portfolio managers, marketing professionals, engineering managers, PLM leaders and users, IT leadership and solution providers, and anyone who wants to learn more about innovation, innovation management, and innovation practices.

During the webinar attendees will have the opportunity to ask questions about the topics discussed. To find out more, visit: To register for the webinar visit:

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