All companies use some form of imagery to describe their overall strategy or approach. Most geometric figures have been used at one time or another by players in the PLM space. Currently, Siemens PLM Software uses a half sphere or dome to describe how their HD-PLM provides an immersive decision-making environment.
With the advent of V6 and now the 3DEXPERIENCE Platform, Dassault Systèmes uses a spiral to denote the lifecycle from ideation to use and back again, and the circle for their 3DEXPERIENCE Compass.
And now at their most recent event, the dominant shape at PTC Live Global was the hexagon (sorry about the picture quality from my iPad):
Early in the event, the shape helped to nicely array the six parts of PTCs business around the outside, i.e., CAD, PLM, SCM, ALM, SLM, and now Internet of Things (IoT). This was used even down to the portal through which most speakers went from backstage to the main stage.
Later in the event, a talk about the changes in product development started with the bottom of the chart (the grey portion) representing the systems engineering Vee. PTC emphasized that they had requirements covered with RequirementsLink, now based on the MKS offering, and Implement with Creo and their portfolio. The missing link was what they were getting with Atego: help in architecting the product using the Atego tool set.
According to PTC, the red portion comes from their MPMLink offerings and partnership with GE, their SLM portfolio, and the voluminous data and knowledge that can be gleaned from the IoT, all helping to more effectively turn the crank on the product development process. This really ties things together nicely, in my opinion.
All the main competitors are staking out their territory, expanding their addressable markets, in some cases away from each other. With this new shape, PTC is saying “enter the hexagon! Follow Stan @smprezbo
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