The Volvo Journey
Anders Carlsson, Senior Advisor - Virtual Manufacturing & PLM, Volvo Car Corporation
Since its sale by Ford Motor Company to Geely Automobile in 2010 Volvo Cars has been a stand-alone company. So how does a global brand with only 0.5% of world market share stay competitive? This presentation will take a look at how Volvo intends to fulfill its vision of selling 800,000 cars per year by 2020 - an increase of nearly 100% over current sales. Volvo’s future is about getting as much product to market as quickly as possible and to achieve this goal Volvo’s plans call for lead time to be reduced by 50%. Find out how Volvo’s investment in a new systems engineering architecture is critical to achieving this goal.
