Smart2Market and intrinSIM announced today a collaborative agreement that will allow both firms to expand services and deliver greater expertise to companies in the high tech industry. Smart2Market is a marketing services firm specializing in the high-tech industry, and intrinSIM is a business development firm specializing in engineering software. The collaboration brings together the core strengths of each company to offer a more comprehensive skill set and a broader knowledge base to clients.
Smart2Market delivers strong capabilities in marketing strategy, directions, and communications, and a deep experience with channel partners in the engineering software and hardware space. intrinSIM is focused on engineering applications/technology and associated route to market, bringing proficiency in business development and sales management. Together, the two firms will be able to offer clients even more strategic value on specific projects that require a broader range and depth of skills and expertise.
“For the past ten plus years, Smart2Market has sought out the best talent in the industry to provide clients with the tools and know-how to be successful,” explained Pete Wells, president and CEO of Smart2Market. “Today’s extremely competitive high tech market demands knowledge and experience in both marketing and business development. This synergistic relationship with intrinSIM is just another way to ensure that we are providing the highest possible value to our clients.”
Joe Walsh, CEO and Founder of intrinSIM, agrees. “intrinSIM has focused on bridging the gap between technology and business on a worldwide basis. Smart2Market brings a wealth of related experience that compliments the expertise at intrinSIM. Together, intrinSIM and Smart2Market can provide an extensive range of services for bringing engineering software technology and products to market.”
Collaborative projects between the two firms may include the following:
Market Intelligence
intrinSIM leverages the Data Observatories from Cambashi to provide understanding of market dynamics and trends. The teaming of intrinSIM and Smart2Market provides the ability to combine market data with domain expertise and real world experience for smart decision support.
Marketing Strategy and Planning Projects
Smart2Market currently focuses on the product lifecycle management (PLM) and cloud market; intrinSIM focuses on computer-aided engineering (CAE), interoperability, and modeling. The teaming provides valuable knowledge and resources for each group to expand areas of expertise and access additional resources to meet client needs, such as technology positioning, competitive analysis, and long-term deployment issues.
Market Development
Smart2Market’s strong relationships with channel partners in engineering software and hardware in addition to cloud technologies provides key contacts and resources for intrinSIM clients. intrinSIM’s expertise in embeddable technologies and OEM/ISV contacts opens possible opportunities for Smart2Market clients. Both Smart2Market and intrinSIM’s expertise with channel partners and contacts in their respective industries provide additional opportunities for clients of both firms.
