Bananain, the innovative underwear company, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Since the launch of the first ‘Tagless Underwear’ in 2016, Bananain has used somatosensory technology to re-imagine lifestyle essentials such as underwear, socks, loungewear and light outdoor apparel. Bananain enjoys independent R&D capabilities, owns a host of patents on body-sensing technology worldwide and has achieved 100% growth for 5 consecutive years.
With faster-than-expected growth during the pandemic, Bananain needed technological support to embrace a multicategory business model.
“We need a system to incorporate and upgrade our existing processes in order to diversify our product offerings,” says Zoom Zang, Bananain’s IT consultant. “Having fewer original categories facilitates the continuity of the founder’s design concept. However, multi-category development makes it easy to deviate from our brand philosophy. A centralized management system is required to coordinate and match our development needs.”
To achieve this goal, Bananain selected Centric Fashion PLM on the basis of its configurability, built-in industry best practices and the expertise of the Centric team.
“One of the key factors for Bananain’s success is its industry-leading innovation awareness, which requires an R&D management system with flexibility and scalability. After watching the Centric PLM demonstration, the team was struck by the configurability of its system, which was able to quickly meet Bananain’s needs,” says Zoom Zang.
“Centric PLM will enable us to continuously deliver the DNA of the Bananain brand and integrate it into the design concept, as well as pass consumer feedback to the designers to create a R&D ‘closed loop’. Meanwhile, we expect suggestions from the Centric team on Bananain’s improvement and optimization, and to witness Bananain’s new product updates and iterations with the help of Centric PLM. This will no doubt help Bananain maintain its industry-leading technical advantages.”
“We are honored to partner with Bananain, an up-and-coming brand driven by technology and design,” says Chris Groves, President and CEO of Centric Software. “We look forward to helping Bananain achieve their category expansion goals and development ambitions through close cooperation between our teams.”
