Centric Software® is pleased to announce that Turkish apparel and lifestyle brand, YARGICI, has successfully implemented Centric PLM™ to boost efficiency and bolster growth. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, footwear, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.
Founded by Emir Yargici in 1978, YARGICI has evolved into a premium ready-to-wear fashion and lifestyle brand, known for its timeless sophistication and minimalist aesthetic. With over four decades of experience, YARGICI has established itself as a leading Turkish brand with over 50 retail stores located in the most upscale neighborhoods in Turkey and a popular e-commerce channel to serve its international customers. Based in Istanbul with more than 450 employees, YARGICI’s current global footprint extends to countries including Azerbaijan and Northern Cyprus.
YARGICI has been expanding its global business targeting international department stores in Europe and the Middle East to increase its presence outside Turkey. This aligns with its strategy of growing into a globally recognized lifestyle brand while maintaining its premium positioning. It is focused on technology innovations and task automation and it implemented a product data management system (PDM) a few years ago.
“With our PDM, we found that we were losing data and experiencing unpredictable blockages due to insufficient capabilities of custom developments which led us to search for a more reliable and efficient partner,” says Elvan Yaykiran, Creative Director at YARGICI. “To cope with the ever-changing fast-paced needs of retail, to use time and resources more efficiently and catch up with world-class standards, we knew it was only possible with an upgrade—for us it was a PLM.”
YARGICI selected Centric PLM for its fashion and lifestyle industry expertise, vast global reach, single source of truth, interconnectivity and agility. Yaykiran explains, “Our PDM system wasn’t compatible with our ERP, which caused issues. Centric PLM’s ERP connectivity, its user-friendly interface and its safe and secure data storage were key factors in our decision.”
YARGICI successfully launched Centric PLM in just a few months and its design, buying, product category and planning, manufacturing and sourcing, IT and finance team members are now active system users. All teams have already achieved results including time saved, streamlined operations and reduced errors.
“With a single source of truth for data and information, we’ve saved time and reduced instances of misinformation due to human error,” shares Yaykiran. “We’ve also been able to get rid of import and export images to the PLM with Centric’s Adobe Connect, speed up the purchase order and pricing processes as well as made work easier for our teams through remote access and real-time data sharing. As a result, we’ve seen a 10% increase in overall efficiency.”
When asked about the implementation process and what to look for in a PLM partner, YARGICI emphasized the need for motivation, adaptability and a willingness to learn new technologies. Yaykiran also stressed the importance of having a knowledgeable and responsive PLM partner.
“The Centric Software team has been very supportive, patient, punctual and competent throughout the entire onboarding phase. Their industry knowledge and experience with best practices guided us through the journey,” says Yaykiran. “Internally, the process was smooth because our teams had an open mindset and got involved in the process during the development stage. It was a one-off investment that will save us time in the future.”
“We’re thrilled to celebrate YARGICI’s successful Centric PLM implementation and its boost in operational efficiency,” says Fabrice Canonge, President of Centric Software. “We look forward to partnering with them throughout their continued growth and global expansion.”
