Bamboo Rose is expanding its leadership in the food and consumables industry. Known for its TotalPLM™ product development and supply chain platform, the company is growing its presence in grocery retail and private label food. This milestone reinforces Bamboo Rose as the go-to platform for complex, compliance-driven product categories.
Powering the Future of Owned Brand Food Programs
Private label food is a key growth driver for retailers seeking brand differentiation, margin protection, and customer loyalty. According to the Private Label Manufacturers Association (PLMA), U.S. sales of private label grocery brands grew 3.9% in 2024, outpacing the 1.0% growth of national brands.
Bamboo Rose supports this evolution by unifying product development, supplier collaboration, labeling, and compliance within a single platform.
“Our customers are navigating more complexity and competition than ever before,” said Matt Stevens, CEO of Bamboo Rose. “This retailer understands that to stay ahead, you need more than tools, you need a strategic platform. We’re proud to deliver the TotalPLM foundation that will help drive innovation, speed, and scale across their own brand business.”
Bamboo Rose also recently expanded its work with Wakefern Food Corp. Using TotalPLM across product development, sourcing, and supplier collaboration, Wakefern aims to drive top-line revenue growth, expand its own brand penetration, and maximize product launch success while reducing costs.
And they’re not alone — Bamboo Rose now supports food product development for nearly 50% of the world’s top grocers, including Walmart, Sam’s Club, Publix, Système U, and Loblaws. The recent addition of a top five U.S. retailer underscores the urgent need for scalable, purpose-built solutions in the highly regulated and fast-moving grocery sector.
2025: A Breakout Year in Food & Consumables
This latest customer win caps off a year of significant growth for Bamboo Rose in the food and consumables space. Retailers are turning to Bamboo Rose to modernize outdated systems, improve supplier connectivity, and bring greater efficiency to product development. With more than $2 trillion in retail revenue now managed on the platform, Bamboo Rose is setting a new standard for innovation in the category.
Built for Scale, Built for Food
TotalPLM helps grocers launch products faster, improve supplier collaboration, and meet compliance requirements, without sacrificing cost or quality. By unifying internal teams and external partners, Bamboo Rose drives efficiency and strengthens private label programs. The platform also earned an honorable mention in the FDA’s Smarter Food Safety Traceability Challenge for its role in advancing food safety innovation.
“Retailers need a platform that supports the full scope of private label—from Fresh and Prepared to Packaged and Non-Food,” said Ben Madin, Sr. Director of Product Management at Bamboo Rose. “TotalPLM helps teams develop targeted ranges aligned with brand strategy and work closely with suppliers to speed time to market and meet compliance standards. Connected capabilities across supplier management, sourcing, and order execution are key. We’re committed to advancing our Food & Consumables solution to meet our customers’ evolving needs.”
