Centric Software® is pleased to announce that Graviss Foods has successfully implemented Centric PLM™. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, fashion and multi-category retail to achieve strategic and operational digital transformation goals.
Graviss Foods is a leading name in India’s food and beverage sector, serving as the exclusive master franchisee for Baskin-Robbins in India and the South Asian Association for Regional Cooperation (SAARC) region, and manufacturing and operating well-known brands such as Kwality in the Gulf Cooperation Council (GCC) region. With a strong footprint across India, Graviss Foods operates a state-of-the-art manufacturing facility and a wide distribution network, delivering high-quality dairy-based ice cream to over 1,000 exclusive parlors, as well as a vast network of general trade and modern trade stores and institutional clients.
Driven by the goal to simplify product development and accelerate innovation, Graviss Foods selected Centric PLM in December 2024 to replace its legacy PLM system. The move supports the company’s ambition to scale faster and bring new, high-quality products to market with agility.
“As a consumer-centric business focused on innovation, we wanted more than just a system. We needed a platform that is able to integrate across all our data sources, reduce silos, scale effectively and support product development quickly and seamlessly. Centric PLM’s configurability and user-friendliness stood out from the rest,” says Mohit Khattar, CEO at Graviss Foods (Baskin-Robbins).
The implementation, completed in close collaboration with Centric Software’s local team, has laid the foundation for faster product development, increased transparency and improved cross-functional collaboration. With Centric PLM, Graviss Foods now has a centralized platform to streamline ingredient sourcing and formulation, manage complex allergen and nutrient data, simplify packaging development and conduct cost modeling.
“With Centric PLM, we can now manage everything from bill of materials (BOM), packaging specs to formulation costs in a more systematic and reliable way. The implementation was smooth, and we’re already seeing stronger alignment across teams,” says Tanmay Nalwade, Senior Manager, R&D at Graviss Foods.
With the successful implementation, Graviss Foods has plans to extend Centric PLM to other parts of the organization.
“We are proud to partner with Graviss Foods in their digital transformation journey,” says Fabrice Canonge, President of Centric Software. “India’s dynamic food and beverage sector demands innovation at speed and scale, and Centric PLM is designed to meet those challenges. We’re excited to see Graviss achieve continued growth and operational excellence.”
