Lectra, a world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—is pleased to announce that Italian fast-fashion womenswear brand Dixie has selected Lectra Fashion PLM to help connect design and development teams. The solution has been adopted in order to improve efficiency, reduce costs and speed up the process of creating new collections.
Founded in 1996, Dixie designs, produces and retails on-trend collections for women on the go who are looking for comfort and versatility in their clothing, as well as the latest styles. The company was recently acquired by fast-fashion leader Imperial, as part of the Italian group’s plans to expand its business. Imperial has been using Lectra Fashion PLM to share data across departments and speed up the development process since 2014 with impressive results. Now, Dixie’s team of 80 employees will be moving to the same platform, so that they can work efficiently in tandem with design and development teams at their new parent company. According to Adriano Aere, Imperial group owner, the idea is to create a strong, seamless, cross-company collaborative work environment that is able to support the group’s plans for international expansion.
“Having everybody on the same page, at the same time, means that we can make more informed decisions earlier in development and cut down on miscommunication errors; this makes the whole process faster and more cost-efficient,” explains Adriano Aere. “We already knew from past experience that Lectra’s experts would provide Dixie with the support it needed to ensure a smooth transition to the system, with as little disruption as possible to their day-to-day business.”
Dixie will begin by implementing Lectra Fashion PLM to manage product development, before rolling it out to its manufacturing activity.
“The Imperial group and Lectra have a long-standing history that goes back 18 years. We are thrilled to be supporting them in this new endeavor and are confident that Lectra Fashion PLM will provide them with the framework they need to bring these two strong companies together and maximize their combined potential,” says Fabio Canali, Managing Director, Lectra Italy.
“We chose Lectra Fashion PLM because it gives us a strong foundation that we can build on and add to in the coming years, as we pursue our next steps for company growth: to maintain our leadership in the domestic fast-fashion market, while becoming an example of excellence on the international level as well,” says Adriano Aere.
